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Mario Moussa, co-author along with G. Richard Shell, discusses the Art of Woo: Using Strategic Persuasion to Sell Your Ideas. In this episode we gain a practical understanding of how the basic principles of influence and persuasion apply to selling your ideas, effectively leading your team and improving your ability to communicate with impact to mobilize resources across an organization. For more information and to get a copy of the book, go to: http://moussaconsulting.com