WOO: A Secret Ingredient to Effective Leadership

Or Download the MP3

Mario Moussa, co-author along with G. Richard Shell, discusses the Art of Woo: Using Strategic Persuasion to Sell Your Ideas. In this episode we gain a practical understanding of how the basic principles of influence and persuasion apply to selling your ideas, effectively leading your team and improving your ability to communicate with impact to mobilize resources across an organization. For more information and to get a copy of the book, go to: http://moussaconsulting.com

About The Author:

Rob Denker is the Managing Principal of rd&partners. He helps leaders consistently see tangible, real-world benefits by making behavioral changes that are directly linked to the organization’s strategic initiatives, and their own effectiveness as a leader. Connect with Rob and rd&partners on LinkedIn.

The Truth About Executive Coaching:


The Truth About Executive Coaching:

An Honest, No-Holds Barred Look At An Often Misunderstood, High-Return Investment In Your Key Talent

Download Now Absolutely FREE!

We will never share your email address with ANYONE.

Latest Blog Posts


Our Latest Video