The Why of Work — Seven Questions a Leader Should Ask

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Dave and Wendy Ulrich believe the “soft skills” are really the “hard skills” leaders must embrace to attract and retain top talent to their organizations. In their new book, The Why of Work, How Great Leaders Build Abundant Organizations That Win, The Ulrich’s concepts are organized within a framework of seven questions: 1. What am I known for? 2. Where am I going? 3. Whom do I travel with? 4. How do I build a positive work environment? 5. What challenges interest me? 6. How do I respond to disposability and change? 7. What delights me? Listen Now and Learn! For more information and to get the book, click here.

About The Author:

Rob Denker is the Managing Principal of rd&partners. He helps leaders consistently see tangible, real-world benefits by making behavioral changes that are directly linked to the organization’s strategic initiatives, and their own effectiveness as a leader. Connect with Rob and rd&partners on LinkedIn.

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