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Given the current state of our economy as many leaders are looking for ways to enhance their “employability” and many more are seeking ways to better “broadcast” their skills and value as a leader. Our dialog today with Dave Ulrich and Norm Smallwood will center on examining the following questions:

1) Why should establishing your Brand be an integral part of your leadership skill set?
2) What are the specific steps required to build your leadership brand?
3) How can you make your “Brand Identity” real?